Privacy policy

Last updated: 29 September 2026

This Privacy Policy explains how Delune Global FZE, operating as Delune and through our online store Delune.ae, also known as Delune Dubai ("Delune", "we", "us" or "our"), collects, uses and shares your personal information.

This policy applies when you visit our website, place an order, create an account, contact us or otherwise use our related services (collectively, the "Services"). Our store serves customers in the United Arab Emirates and is powered by Shopify.

Delune Global FZE is responsible for the personal information we process for the purposes described in this policy, except where another provider independently determines how your information is used.

1. Personal Information We Collect

Personal information means information that identifies you or can reasonably be linked to you. Depending on how you use our Services, we may collect:

  • Contact and delivery information: your name, email address, telephone number, billing address, delivery address and delivery instructions.
  • Order and transaction information: products you view, add to your basket or purchase, together with payment confirmations, order history, returns, exchanges and refunds.
  • Payment information: information needed to process your payment, including your selected payment method and transaction details. Payment providers process payment credentials under their own privacy and security arrangements.
  • Account information: information used to create, access and manage your account, including your preferences and saved details.
  • Communications: information you provide when contacting us, submitting a review or responding to a survey.
  • Device and usage information: your IP address, browser type, device identifiers and information about how you access and interact with our website.
  • Marketing preferences: your subscription choices, consent records and interactions with our marketing communications or advertisements.

2. How We Collect Information

We collect personal information:

  • Directly from you, including when you place an order, create an account, subscribe to updates or contact us.
  • Automatically, through cookies, pixels and similar technologies when you visit or interact with our website.
  • From service providers, including Shopify, payment providers, delivery partners and providers supporting our website, customer service and analytics.
  • From advertising and other partners, where permitted, including information about interactions with our advertisements.

3. How We Use Your Information

We use personal information to:

  • Accept, process and deliver orders, collect payments and manage returns, exchanges and refunds.
  • Send order confirmations, delivery updates and other service-related communications.
  • Create and manage customer accounts and remember your preferences.
  • Respond to enquiries and provide customer support.
  • Maintain, understand and improve our website, products and customer experience.
  • Personalise product recommendations and content.
  • Send marketing communications and provide relevant advertising, subject to applicable consent requirements and your choices.
  • Measure the effectiveness of our marketing and understand how customers find and use our store.
  • Detect and prevent fraud, unauthorised access and misuse of our Services.
  • Maintain business records, comply with legal obligations, resolve disputes and protect our legal rights.

4. Grounds for Processing

We process personal information with your consent or where applicable law otherwise permits, including where necessary to fulfil a contract with you or comply with legal obligations. Where processing relies on consent, you may withdraw it by contacting us. Withdrawal does not affect the lawfulness of earlier processing.

Some information is necessary to fulfil your order or provide a requested service. If you do not provide it, we may be unable to complete that request.

5. Cookies, Analytics and Advertising

Our website uses cookies and similar technologies to operate the store, remember preferences, understand website usage and support advertising.

Some technologies are necessary for functions such as keeping items in your basket and completing checkout. Others help us measure visits, understand shopping activity and show relevant advertisements on other platforms.

Advertising and measurement tools may collect or receive information such as device identifiers, pages visited, products viewed and checkout or purchase events. Where enabled and permitted, these tools may also receive hashed contact details to match activity and measure advertising performance. Hashing transforms information into a coded value; it does not necessarily make that information anonymous.

Where consent is required, optional tracking should operate only with that consent. You can manage your choices through the privacy or cookie controls available on our website, or contact us for assistance. You can also control cookies through your browser, although blocking certain cookies may affect store functionality.

6. Marketing Preferences

You can unsubscribe from promotional emails using the unsubscribe link in those messages. To withdraw consent for other direct marketing, contact us at concierge@delune.ae.

Unsubscribing from marketing does not stop essential communications about your orders, payments, deliveries or customer service requests.

7. Who We Share Information With

We may share relevant personal information with:

  • Shopify and technical providers that host, operate and support our store.
  • Payment providers that process payments, refunds and related fraud checks.
  • Delivery and fulfilment partners that prepare and deliver your orders.
  • Customer service and business support providers that help us manage communications and operate our business.
  • Analytics and advertising partners that help us understand performance and provide relevant marketing, subject to applicable requirements and your preferences.
  • Professional advisers and public authorities where necessary for legal, regulatory, accounting or dispute-related purposes.
  • Parties involved in a business transfer, such as a proposed merger, acquisition or restructuring, subject to appropriate confidentiality and data protection arrangements.
  • Other parties you authorise, where you request or consent to a disclosure.

8. Shopify

Our store is hosted by Shopify. Shopify processes personal information to provide and support the Services, including checkout, hosting and related functionality.

Depending on the Shopify features used, Shopify may also process information for its own purposes as described in its privacy policy. Where enhanced features are enabled, this may include information about your interactions with our store, other merchants and Shopify.

You can learn more through the Shopify Consumer Privacy Policy and manage relevant requests through the Shopify Privacy Portal.

9. International Processing

Our providers, including Shopify, may store or process information outside the UAE. Where applicable, overseas transfers must meet UAE data protection requirements, including appropriate safeguards or another permitted transfer basis.

10. Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, maintaining accounts, handling enquiries and meeting applicable legal, tax and accounting requirements.

Retention periods vary according to the type of information and why it is held. Information may need to be retained after an account is closed where required for legal obligations, fraud prevention or resolving disputes. When information is no longer needed, it should be securely deleted or anonymised.

11. Security

We use reasonable technical and organisational measures designed to protect personal information. However, no website, transmission method or storage system can be guaranteed to be completely secure.

Please keep your account access details confidential and avoid sending payment card details or other sensitive information through ordinary email or social media messages.

12. Your Privacy Rights

Subject to applicable UAE law and its exceptions, you may request access to information about our processing, correction or deletion of your data, a portable copy, or restriction or cessation of processing. You may also object to direct marketing and certain automated decisions.

To make a request, email concierge@delune.ae. We may verify your identity and will respond within applicable legal time limits. Some requests may be limited by legal retention duties or other exceptions.

13. Children’s Privacy

Our store is intended for adult shoppers and is not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can investigate and take appropriate action.

14. Third-Party Links

Our website may contain links to third-party websites or services. Their privacy practices are governed by their own policies. Please review those policies before providing personal information.

If you post a public review or comment, the information you choose to include may be visible to others. Please avoid including private or sensitive information in public submissions.

15. Complaints

If you have a privacy concern, please contact us so we can investigate. You may also complain to the competent UAE data protection authority where applicable.

16. Changes to This Policy

We may update this policy to reflect changes to our Services, practices or legal requirements. We will publish the updated version here and revise the date above. Where required, we will provide additional notice or request consent.

17. Contact Us

For privacy questions or requests, contact:

Delune Global FZE
Operating as Delune / Delune Dubai
Website: delune.ae
Email: concierge@delune.ae